Welcome toExpoTALK
Celebrating Six Years with Southern Exposure
March is always a fun time at AGS because of our partnership with Southeast Produce Council on their event, Southern Exposure. This year’s event, held March 9-11 at the Walt Disney World Dolphin Resort, was no exception. The theme was “The Magic of Produce” and it attracted nearly 2000 retail, food service and wholesale buyers... Read more »
The Orange County Convention Center Gets Million-Dollar Makeover
The Orange County Convention Center (OCCC) in Orlando, Florida is a second home to many of us in the tradeshow industry, and for good reason. The OCCC is the second largest convention facility in the country. It recently set a new record for the US tourism industry by accommodating 66 million visitors last year. With... Read more »
New Survey Delivers Dream Booth Makeovers & Tradeshow ROI
There is no doubt that a well-executed display can help an exhibitor create presence on par (or better) with even the largest competitor. It can also reap dividends in leads, customer relationships and new business. But creating just the right display can be challenge—brand, message and the products and services being presented may require a... Read more »
Successful Show Rebrand Brings Out the Best in AGS
When Tobacco Plus Expo (TPE) announced the rebranding and evolution of its premier event, in early 2016, I was surprised. It was already a juggernaut in the tradeshow world, with nearly 500 exhibitors and 5000 attendees. So, why change a winning formula? Why now? Turns out management’s bold move proved a stroke of genius. The... Read more »
Coming to Your Senses: Multi-Sensory Events
Today’s meetings are more than face-to-face encounters aimed at exchanging business information. They’re also one-of-a-kind experiences that attendees find enriching and will remember forever. That could explain why creative show organizers everywhere are embracing the concept of the “multi-sensory event”, which is specifically designed to appeal to the five senses. Interactive touch screens and creative... Read more »