Case Study | Launchpad

Free Beer and Puppies Never Looked So Good

  • assignmentObjectives
    • Multifunctional space that is easy to recognize
    • Big, bold, classy graphics to promote new product platform launch
    • Something over the top to drive attention to the booth space
    View Our Solutions
  • assignment_turned_inSolutions
    • 20×20 island booth with open floor plan to maximize foot traffic 
    • Custom-designed 16+ foot tall BeMatrix structure that offered clean, modern feel
    • Wide panel graphics to highlight celebrity endorsements
    • Ipad terminals to demo new platform offering
    •  Custom-built petting pen to house adoptable puppies (yes, puppies)
    • Installed built-in bar for free beer networking opportunities
    View Our Results
  • assessmentResults
    • Easily recognizable booth towered above the show floor
    • Record number of platform sign-ups and web site visits
    • Most popular and visited booth on the show floor 
    • Foot traffic increased exponentially from previous year
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"AGS has done everything custom & done last minute changes as we needed in real time, which has been fabulous and soo relaxing for us."
– Amanda Deutchman, Director of Marketing & Communications
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